Running a dance studio or school can be a lucrative business, but it’s not without its challenges. The demands of the job can be all-consuming. Veterans of the industry know that to be successful, you have to be vigilant and expect the unexpected. In this post, we’ll outline some of the major factors that contribute to a longstanding and lucrative dance studio. Most importantly, however, is backing your entire operation with a customized Ypsilanti Dance School Insurance program.

Be on the lookout for talent.

Always be looking for exceptional talent – even if you don’t need a teacher today. Feel like there aren’t any great teachers nearby? Bring in guest artists and network with them. They know people. Who do you know that knows someone else? Reach out to your local college and university for potential instructors or substitutes. This approach will have you consistently plugged in to the network of teachers in your area. You won’t spook your current teaching staff because you’ll always have a group of subs and guest artists on hand, says Dance Advantage.

Another option is to promote your talented students to dance instructors. You can make their transition from student to teacher by implementing a teaching assistance program within your studio.

Set boundaries.

It’s not uncommon for parents to take an interest in their child’s dancing. However, rather than let a parent constantly impede their success or refuse to accept your advice and teaching styles, set boundaries. This way, you don’t have to compromise your professional standards and everyone can move on cordially.


You’re never going to reach a point where you’re done marketing. As the times and trends change, so should your marketing efforts. Staying relevant is part of being lucrative, so stay ahead of the curve and invest some time and money into an effective marketing strategy.

Be flexible.

The ups and downs of running any business are very realistic. Be prepared for slow summers and busy school years, and try to take them in stride. Success doesn’t happen overnight, and the more persistent you are, the more successful you’ll be.

About Thayer Innes and Freeman Bunting Insurance Agencies

At Thayer-Innes Insurance Agency and Freeman Bunting Insurance Agency, we pride ourselves on forming strong customer and community ties throughout Washtenaw County by serving as insurance consultants and advisors. We understand that this industry faces unique business risks, and we are here to provide the solutions to provide peace of mind. To learn more, contact us today at (734) 662-4567.